Apple’s branding strategy uses simplicity, a clean design and most importantly, a desire to become part of a lifestyle movement. So, what creates this sense of connection? AppleĪpple may be the perfect example of a company that utilizes emotions to create a connection with consumers and brand loyalty over time. Let’s explore how emotions play in to modern-day marketing and why… Build personalized landing pages with Instapage ➔ Emotional brandingĪccording to Entrepreneur magazine, branding is “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Emotional branding then, is creating an emotional connection to one company that separates it from the rest, creating brand loyalty over time. Sounds crazy but it’s not.Įven though we consider ourselves logical and modern human beings, the majority of our decisions are made by the ancient, instinctive subconscious part of our brains, sometimes referred to as our “ reptilian brain.” That doesn’t mean that the quality of our decisions is lowered some, like Malcolm Gladwell in Blink, argue that quick, gut-level decisions are actually better and save us time and agony. Princeton psychologists learned that first impressions form in less than a second. What emotions do they conjure up in you? Does it matter that they’re smiling? Does it matter what they’re wearing? I use it now even when I don’t have sex and my body feels orgasmic.Emotional marketing plays a very important role in your campaigns. Next day, used it and it still made my experience amazing. First time using it was amazing and surprising. “It’s weird because the feeling I get when I use this oil is very mild but it’s just enough. “I’ve never tried an arousal oil before and I’m so thankful Foria was my first experience!” they wrote. One skeptical shopper who “didn’t think this would work” was pleasantly surprised at the results.
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